Organizers of Summer in the City are teaming up with Mid-West Family Broadcasting and its Summer Jam promotion to spike foot traffic on Friday, July 21, just prior to the kick off to this year’s Summer on Tap, featuring Sister Lakes Brewery.
Downtown Dowagiac will be a ticket location that Friday for free tickets to Y-Country’s Summer Jam, featuring A Thousand Horses on August 5. Vickie Phillipson, Chamber of Commerce program director, is looking for the two-hour ticket giveaway, and live remote, from 4:30 to 6:30, to drive foot traffic into the festival site, just prior to Summer on Tap opening its gate on Beeson Street and that night’s performance by Nashville’s Kari Lynch Band at Beckwith Park.
“Merchants who are participating in Sidewalk Sales are encouraged to jump on board with their own radio advertising package, either with Mid-West Family Broadcasting or our local station WGTO,” Phillipson said. “Both groups are offering special merchant rates to boost sidewalk sales.”
All commercials will kick off with a uniform message on Summer in the City Sidewalk Sales and will then feature information specific to each business. “Like Y-Country, WGTO will also be with us on Saturday with a live remote broadcast and music,” Phillipson said.
WGTO is offering 15 thirty-second commercials that will air July 17-22 for $75. Participating merchants are also invited to stop by the live remote on Saturday to jump on air. To sign up for the promotion, call Dick O’Day at 269.783.9550.
Y-Country is offering ten 60-second commercials, which will air beginning July 17, for $195, inclusive of the production fee. To sign up for Mid-West Family Broadcasting’s package, call Candice Martell, 269.308.0012.