Business owners who would like to expand the reach of their brand or product, while building stronger relationships with their peers, will have the opportunity to do so thanks to the Chamber’s new “Same Day Rewards Program.”
“Everyone loves a deal,” said Chamber trustee Jim Frazier, owner of Vincent J. Jewelers. “Discounts are great for driving customers into our stores.”
The Chamber’s new four-month cross promotion kicks off Labor Day weekend, as it rewards consumers for shopping local as the community heads back to school and prepares for the holidays.
June Nemeth, owner of Yarn on Front who is also a trustee of the Chamber of Commerce, devised the cross promotion with Frazier. “Consumers will have the opportunity to pick their day for great savings, offered by participating Chamber-member locations,” Nemeth said. “Each shop or restaurant will select the promotional offer they would like to feature, such as a percentage off on a minimum purchase, or a buy one, get one half off."
Merchants and restaurant owners will have the latitude to decide what type of sale they would like to offer. If they choose, they will also be able to feature a different promotion each week. During the four-month period, if a shop is also having a special sale, the consumer will decide which in-store promotion they want to benefit from. The Same Day Rewards Program cannot be used in combination with another in-store promotion.
Consumers who make a purchase at a participating business may take their signed and dated receipt to another shop or restaurant, where they can make a purchase to receive a special discount at the second, third or fourth location. To stack up the savings, the purchase must be made the same day. “As such, consumers can pick their day to shop Dowagiac and be rewarded for keeping it local,” Nemeth said.
While the Chamber will supply signage and fliers for check-out counters, Frazier said it will be up to participating merchants to promote the program within their business to insure their customers benefit from the Same Day Rewards Program.