As the 29th annual Dowagiac Rod & Roll Classic Auto Show approaches, volunteers will stuff 210 swag bags with goodies for registered car owners of the Aug. 17 event.
 
"This is a perfect opportunity for Chamber-member businesses to reach new customers," said Kris Soenen, Chamber treasurer and chairman of Rod & Roll. "We will get people to town. Now, you get them into your business." 
 
Businesses that would like to participate have three options.
 
Downtown businesses can create a game sheet to drive car owners into their businesses that day. They can add a coupon or incentive to be used day of event only. Format a game sheet, coupon or invitation (preferably half sheet games or coupon per 8.5 x 11 page) and email it to to This email address is being protected from spambots. You need JavaScript enabled to view it., Chamber staff will print copies. The committee will make the packet and get your business name into each bag. Email no later than July 31 to be included.
 
As a second option, Soenen said Chamber members can provide novelty items the committee will insert into the goodie bags with their business information on it. While chocolate is not advisable, promotional items may include such things as pens, pencils, koozies, stickies, key chains, flashlights and nail files. A count of 210 is needed, or multiple items can be provided, comprising the same count. Marketing items must be dropped off at Who Knew Consignment by Aug. 2, to be included.
 
The third option is to donate a door prize. Soenen said door prizes will be given away throughout the day, which offers another way to show potential customers your product lines. Offer gift certificates to encourage return trips for meals or services. Door prizes must be delivered to Who Knew Consignment by Aug. 2.

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